The practice of marketing products and services by integrating and coordinating multiple medias. A contact strategy to address changing consumer behavior, alternative consumer contact preferences, when combined, builds sustained customer loyalty and increases ROI.

A strategy entails integrating data driven direct mail, email, voice marketing and text messaging. Maximize the effect on your top & bottom line by leveraging the ability to communicate with a customized "multi-touch" matrix when, where and how a person wants to be communicated.